It must be rooted in three unshakable foundations:
1
Language as Leadership – Not affirmations. Not performance scripts. But precise, emotionally potent language that reshapes how you think, speak, and lead, from the inside out.
2
Purpose That Aligns, Not Pressures – Not hustle. Not force. But a deep internal pull that organizes your time, focus, and energy around what truly matters.
3
A Lifestyle That Reflects the Leader Within – Not trends. Not techniques. A fully embodied way of living where your schedule, relationships, and presence reflect your deepest values.
Most leadership models teach performance. But performance without identity is a mask, and masks don’t last under pressure.
You’ve already built success. Teams. Enterprises. Influence. But something inside still asks: “Is this it?”
At the SIRV Institute, we’re building something deeper:
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Clients consistently experience:
A complete shift in how they speak to themselves, and how others respond to them
The alignment of calendar with calling, so time becomes a reflection, not a weight
A return to strength that’s emotional, physical, and spiritual, not performative
Greater connection in relationships, with partners, teams, and Self
Clarity and emotional mastery that guides decisions through chaos, not reaction
An integrated identity, confident, congruent, and unapologetically authentic
The SIRV Method is a transformational operating system for high-capacity leaders of all identities who are ready to stop performing and start leading with truth. It stands:
isn’t about status. It’s about resonance. The ripple effect of a life fully lived.
the four pillars that shape how you live, lead, and build legacy.
This isn’t mindset coaching. This is a recalibration of identity.
A coming home to the version of you before the world taught you who to be.
At the SIRV Institute, we don’t push you harder. We walk beside you as you reclaim who you’ve always been.
THE SIRV METHOD IS NOT FOR EVERYONE.
It’s for those who are ready to trade performance for presence, and build something real.
1
You Want Quick Wins, Not Deep Work
This isn’t about fixing—it’s about revealing. You’ll walk away changed, but only if you’re willing to walk through it.
2
You’re Addicted to Looking “Fine”
If you’ve built your identity around being untouchable, this work may feel disruptive, and that’s the point.
3
You Don’t Want to Own It All
You Don’t Want to Own It All This isn’t outsourced leadership. This is full responsibility. If you’re not ready to meet yourself fully, keep scrolling.
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If you’re a high-level professional, a founder, investor, athlete, or advisor, who’s built external success but wants internal alignment…
If you’ve achieved what others admire but still feel disconnected from Self, spirit, or meaning…
If you’re ready to stop performing and start embodying the leader you were born to be, this is for you.
The clients who thrive inside the SIRV Method are:
Open to Truth Over Comfort – They don’t want to be coddled. They want to be challenged.
Grounded Yet Spiritually Curious – They know depth is power, not weakness.
Purpose-Driven and Integrity-Led – They want a legacy that reflects who they are, not just what they’ve done.
Rooted in Ownership – They don’t blame. They don’t deflect. They lead. Fully.
If you’re ready to return to your core, and build a life and leadership rooted in clarity, energy, relationships, and vision…
At the SIRV Institute, you won’t be handed a playbook. You’ll be handed a mirror, and the tools to rebuild.
The new identities are making a massive difference to my day to day life. I’m experiencing much more joy and happiness and it looks like people have noticed that I don’t focus on what’s wrong anymore, but on what’s right! Thank you, Chad!
Anna Bastek
UK Female Entrepreneur of the Year 2017 & 2018
Chad is a powerful guide on the road to greater success and this program is a wonderful map to the destinations of my dreams. I don't think I've ever felt so supported or understood before and I can't tell you how much I appreciate everything I'm learning, and implementing as a result of this program. Wow!!!
Susan Crossman
Chad Cooper is an incredible businessman, philanthropist, adventurer, who has a down-to-earth message for anyone still trying to figure out how to make time work for them: Don’t get lost in your schedules and succumb to a lackluster existence.
Pete Anderson Ph.D
Author of “Purposeful Intent: Motivating Your Mind From Within” and “Teach Yourself to Swim Like a Pro In One Minute Steps”
Marcela is not just a Spiritual Nutrition Counselor; she is a true healer. Her wisdom and culinary art have saved me more than once. Before the fast, I felt old and exhausted. Afterward, I felt rejuvenated, like I had aged backward ten years. Marcela taught me to make food preparation simple, fast, and joyful. Today, I sing and dance in the kitchen, truly enjoying a plant-based diet.
Ayn Cates Sullivan, Ph.D.
Award winning Author, Chief Editor, Mother of Two, Horse Whisperer
All the love you put into your words stays in my mind. I have removed McDonald's and all kinds of junk food from my diet. When I feel temptation calling my name, I can hear your words saving me.
Dr. Jorge Giuliboni
Attorney, Buenos Aires, Argentina
My holistic therapy with Marcela completely changed my life. Her approach helped me quit substance abuse cold turkey and guided me through the healing process. Marcela's daily support and vegan diet plan detoxified my body and brought me back to life.
Daniela Misonoff, M.A
Art Dealer
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