FREE TRAINING: How to Build Legacy WITHOUT LOSING YOU SOUL
MEET THE
FOUNDER
OF THE SIRV INSTITUTE
CHAD E. COOPER
From personal mastery to principle-based leadership
I believe that we are or should be the director architect of our life and the quality of one lives is in how you are feeling day in day out. The sum of these days sums up your life. To manage your week with intention with purpose with the direct intent to experience the emotion that makes you feel it will change your life.
Jorge H
The Story Behind the Method
Chad E. Cooper is the founder of the SIRV Institute and creator of the SIRV Method, a principle-based leadership model designed for high-capacity professionals who want more than external success.
With a career spanning decades of elite performance coaching, Chad’s work has helped leaders, athletes, and advisors realign with purpose and lead from a place of grounded authority.
But this page isn’t just about Chad. It’s about a way of leading that transforms not only how you perform, but how you live.
How It All Started.
The SIRV Method wasn’t born out of theory, it was forged in the field.
From coaching entrepreneurs navigating $100M exits to mentoring a client through 14 years of sustained peak performance (twice landing on the floor of the New York Stock Exchange), Chad has seen what happens when success isn’t rooted in significance.
Watching high achievers burn out, lose identity, or feel emotionally isolated, even at the top, led Chad to ask a deeper question:
What does it really mean to lead a life that’s whole?
Facing Big Challenges.
Many leadership models focus on performance at the cost of the person. The SIRV Method challenges that. It was developed to support high-performing individuals through moments of pressure, identity loss, and personal reinvention, without sacrificing compassion.
The journey to SIRV wasn’t linear. It came from working in the trenches, with world champions like 13-time boxing titleholder Nonito Donaire and political advisors like Phillip who helped guide two successful U.S. presidential campaigns.
The common thread?
Each leader needed to come back to themselves.
How to Reclaim Your Time
Without Burning Out or Losing Yourself
Discover the deeper shift high performers need, not more discipline, but a complete recalibration of how you live, lead, and create legacy.
Building the Expertise
Chad’s background combines high-level coaching, mentorship, and real-world leadership experience. His ability to come alongside clients (not over them) is what sets the SIRV Institute apart.
Whether it’s helping a founder reclaim their purpose, guiding a professional athlete through personal transition, or supporting a leadership team through reinvention, the SIRV Method equips individuals to lead from truth, not titles.
How we help you win
The SIRV Institute offers a structured path for leaders to reintegrate their heart, mind, and mission. Through one-on-one experiences, tools, and the proprietary SIRV Method framework, we help you:
Reconnect with your core values and leadership identity
Restore clarity and calm in the midst of high-pressure decisions
Build a life and legacy aligned with who you truly are
Your Time Is Now.
You’ve already achieved. But what’s next isn’t about more effort, it’s about deeper alignment.
If you’re ready to step into a new level of clarity, confidence, and conviction, we’re here to walk that journey with you.
The next step is up to you.
Click the button below to get the process started.
***SOCIAL PROOF***
Reaching deeper than just your organization and use of time, this (Chad E Cooper’s) book reaches into the essence of all the things you do, and shows you how to make them richer and more fulfilling.
Rebecca Soni
US Olympic – 6 Time Gold Medalist
Rebecca Soni is the first woman to swim the 200-meter breaststroke in under 2:20
Impact Beyond the Boardroom
Why We Exist
The Chad E. Cooper Foundation empowers youth and veterans to reclaim purpose through mentorship, leadership, and service.
We believe success should be used to lift others, and that legacy is built when we help the overlooked rediscover their value.
Our mission is simple:
Transform lives by equipping individuals to lead with dignity, direction, and heart.
How We Lead
We develop leaders by meeting people where they are.
Through hands-on mentorship and real-world programs, we guide youth and veterans to step into clarity, confidence, and contribution. Our focus is lasting transformation, not quick fixes.
Every person we serve walks away with the tools to rise, serve others, and build a life rooted in purpose.
Want to learn more about the Foundation?
Click on the button below for more details
Meet The Team
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